澳洲阿德莱德大学市场营销专业课程
发布时间:2018-01-24 浏览次数:1021
阿德莱德大学(The University of Adelaide)位于澳大利亚南部阿德雷德市。阿德莱德大学有四个校区,大部分的学生都在主校区—North Terrace,Waite和Roseworthy校区提供位于主校区以南8公里及50公里处农业课程。Thebarton校区距离市中心以西约5公里处,是学校的主要研究中心,并与当地的工商界维持密切的联系。学校教学设施先进,拥有藏书200多万册的图书馆,先进的教室,计算机设备和视听系统。
澳洲阿德莱德大学市场营销专业课程
Core courses:
MARKETNG 7104: Marketing Management
ECON 7200: Economic Principles
ACCTING 7025: Accounting Essentials for Decision Makers
COMMGMT 7006: People and Organisations
COMMERCE 7039: Business Research Methods
MARKETNG 7024: Developing Global Markets
MARKETNG 7025: Integrated Marketing Communications
MARKETNG 7032: Strategic Marketing
MARKETNG 7023: Understanding Consumers
Elective three units from:
INTBUS 7016: Managing Multinational Corporations
INTBUS 7503: International Entrepreneurship and Innovation
INTBUS 7500: Fundamentals of International Business
COMMERCE 7034: Knowledge Management and Measurement
COMMGMT 7012: Corporate Governance and Globalisation
COMMGMT 7001: Business Communication
WINE 7005: Direct Wine Marketing
WINE 7006: Wine Retail, Cellar Door and Food Tourism
ENTREP 5016: Entrepreneurship and Innovation
ENTREP 7019: Social Entrepreneurship
Research:
MARKETNG 7120: Research Project for Marketing
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